Online gambling has conquered the hearts of Danish players, after they were launched in 2012 together with the regulated and competitive market. Every day more bettors prefer online gambling over land gambling.
The Danish regulator Spillemyndigheden this week published a study in which it accounts for how this transition has been, which, although slow, has remained constant in the country.
Another finding from the study is that Danish online gamers prefer mobile devices to play rather than desktop computers.
Data included in the study indicate that for 2012 total gambling revenues in Denmark stood at DKK7.8b (US $ 1.24b). This was the first year that the state operator Danske Spil had to face competition online. Of the total income, almost a third (DKK2.4b) was spent online.
Since then, year-over-year participation in online gambling has been growing, resulting in a total online spend of DKK5.2b last year, out of an overall total of DKK9.8m. In 2019 the total participation of online games was 54% while in 2018 it had already surpassed the land game, yielding 52% participation.
Another finding of the study is the decrease in gaming via desktop computers, with gambling with mobile devices (phones and tablets) growing accordingly. By 2012, the share of mobile devices was only 11%, but in 2019 it reached 61%. In 2017, desktop computers had already lagged behind with a 45% share and mobile devices 55%.
During 2019, Denmark was one of the three markets in Europe where digital gaming revenue was higher than desktop gaming revenue. The other two markets are Norway and Sweden. Of these two markets, Sweden with 59% surpassed Norway (52) in terms of online preference. Other markets such as the United Kingdom and Finland registered rates of 45% each.
For the Danish regulator, the online preference of the country’s players is due to the “high degree of digitization” that the country has. This year due to the effects of the pandemic, online gambling grew even more. Data from the second quarter shows that in Denmark online casinos are the only gaming sector that is growing.
Spillemyndigheden reported in september that since its launch in 2019, just over 1,000 Danes have reported problems with the game via the StopSpillet helpline. StopSpillet manager Linda Lomborg said that while it’s not a cause for celebration, the service is proud to have helped each and every caller.
When discriminating the 1,000 calls, it was determined that 58% came from players, another 38% from relatives of the players and the remaining 4% from professionals who were looking for information related to help for their clients.
Of the total number of calls for help, 86% were men and two thirds of the family members who called were women. Likewise, 51% of the people who called for help were men between the ages of 18 and 35.