It will host tournaments for the Union on its Esports Gaming League platform, giving the team new ways to engage its fans while demonstrating the crossover appeal of esports to traditional sports fans
Esports Entertainment Group Inc () (FRA:40Y1), a licensed online gambling company with a focus on esports wagering and 18+ gaming, has reached a deal to become the official esports tournament provider of the Philadelphia Union Major League Soccer team.
The company will host tournaments for the Union on its Esports Gaming League (EGL) platform, giving the team new ways to engage its fans while demonstrating the crossover appeal of esports to traditional sports fans and organizations. Tournament prizes, including merchandise and fan experiences, will be provided by the Union, the company said.
“We’re excited to further extend our reach into Major League Soccer through our partnership with the Philadelphia Union,” CEO Grant Johnson said in a statement. “Traditional sports teams continue to incorporate esports into their programs, and we are quickly becoming the go-to provider for tournament solutions for this highly attractive market segment.”
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“Our team and Major League Soccer have been at the forefront of incorporating esports as a way to connect and further engage our fanbase,” Philadelphia Union Senior Vice President of Corporate Partnerships Jean-Paul Dardenne said. “With this partnership, we are excited to continue to build on our success in esports and to provide another way for fans to connect to the team they love.”
The company’s EGL delivers live and online events and tournaments where gamers can compete and enjoy a wide range of esports content and video games on a proprietary technology platform. Its services include full turnkey esports events, live broadcast production, game launches and online branded tournaments.
“This is another great opportunity to promote esports and sports wagering while showcasing our brand to a large and engaged audience,” EVP of Esports at EEG Magnus Leppäniemi said. “The rapidly growing interest in esports from the traditional sports community has been exciting development, and we look forward to providing these teams with best-in-class solutions, fortifying our leadership position in the market.”
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